{"id":675,"date":"2022-05-06T17:45:48","date_gmt":"2022-05-06T17:45:48","guid":{"rendered":"https:\/\/startersites.io\/blocksy\/gadgets\/?p=675"},"modified":"2026-07-21T18:08:20","modified_gmt":"2026-07-21T16:08:20","slug":"tristique-magna-amet-purus-gravida-quisblandit","status":"publish","type":"post","link":"https:\/\/bodegamontecarlo.com\/?p=675","title":{"rendered":"\u00bfC\u00f3mo calcular tu margen de ganancia al vender al por menor?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Establecer una estructura de precios correcta es lo que separa a un negocio sostenible de una iniciativa que quiebra por falta de liquidez. \ud83d\udcca Muchos emprendedores cometen el error de fijar precios \u00aba ojo\u00bb o copiando a la competencia sin entender sus propios costos fijos y variables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso para fijar tu precio de venta al p\u00fablico (PVP) es calcular el <strong>Costo Total Unitario<\/strong>. \ud83e\uddee Este n\u00famero no es solo lo que pagas a la bodega por el par de tenis; debes sumarle el costo del flete prorrateado por unidad y cualquier gasto directo de empaque o etiquetas que le agregues al cliente final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f3rmula de costo: <code>Costo del Par + Flete Promedio por Unidad = Costo Base Real<\/code>. \ud83d\udcb5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez determinado tu Costo Base Real, apl\u00edcale el margen de rentabilidad deseado. En el segmento de calzado de calidad Triple AAA, el margen bruto recomendado de ganancia comercial para venta al por menor oscila entre el <strong>40% y el 60%<\/strong> sobre el costo base. \ud83d\udcc8 Este rango permite absorber gastos operativos (publicidad digital, datos, transporte local) y dejar una utilidad limpia saludable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplo pr\u00e1ctico: Si un par de zapatillas tiene un costo mayorista de $90.000 y el flete por unidad equivale a $10.000, tu Costo Base es de $100.000. Aplicando un margen del 50%, tu precio de venta al p\u00fablico debe ser de $150.000, dej\u00e1ndote $50.000 de ganancia bruta por par vendido. \ud83d\udcb0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda dejar siempre un peque\u00f1o margen de maniobra comercial en tu precio base. \ud83c\udff7\ufe0f Esto te permitir\u00e1 ofrecer descuentos estrat\u00e9gicos o promociones de \u00abEnv\u00edo Gratis\u00bb en fechas especiales sin sacrificar tu margen de utilidad m\u00ednimo requerido para operar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Establecer una estructura de precios correcta es lo que separa a un negocio sostenible de una iniciativa que quiebra por falta de liquidez. \ud83d\udcca Muchos emprendedores cometen el error de fijar precios \u00aba ojo\u00bb o copiando a la competencia sin entender sus propios costos fijos y variables. El primer paso para fijar tu precio de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[16],"tags":[],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo calcular tu margen de ganancia al vender al por menor? - Bodega Montecarlo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bodegamontecarlo.com\/?p=675\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo calcular tu margen de ganancia al vender al por menor? - Bodega Montecarlo\" \/>\n<meta property=\"og:description\" content=\"Establecer una estructura de precios correcta es lo que separa a un negocio sostenible de una iniciativa que quiebra por falta de liquidez. \ud83d\udcca Muchos emprendedores cometen el error de fijar precios \u00aba ojo\u00bb o copiando a la competencia sin entender sus propios costos fijos y variables. 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